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Profood came to be because of one simple thought – to share great food – and since 2011 this thought has turned into a curated distribution of high-quality and artisanal foods from around the world. We sell our products online, as well as wholesale to Hong Kong’s luxury hotels, and restaurants.

But what do we consider great food? To us, great food is something that has a piece of history, or is part of a vision by the maker. We want foods that are made ethically and sustainably with quality as the priority, free from industrial additives and harmful chemicals.

Profood does not source from the lowest bidder, instead we bridge the gap between customer and producer, personally visiting their facilities, dealing directly with the owners, learning their stories and understanding their motivations. Perhaps it’s to carry on a family tradition, perhaps it’s their love for their craft and heritage, or maybe they wish to spread their philosophy on what food should be. If they are aligned with our ethos, Profood will carry their products with pride.

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